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Online Ad-fraud in Search Engine Advertising Campaigns - Prevention, Detection and Damage Limitation.
Andreas Mladenow
Niina Maarit Novak
Christine Strauss
Published in:
ICT-EurAsia/CONFENIS (2015)
Keyphrases
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advertising campaigns
online advertising
search engine
display advertising
search advertising
sponsored search
anomaly detection
detection algorithm
paid search
web search engines
web search
web pages
user behavior
online resources
data mining
fraud detection
data mining techniques