The Influence of Online Word of Mouth on Product Sales in Retail E-commerce: An Empirical Investigation.
Alanah J. DavisDeepak KhazanchiPublished in: AMCIS (2007)
Keyphrases
- cross selling
- purchase intention
- online stores
- customer preferences
- product information
- customer base
- online learning
- online retailers
- small and medium sized
- online shopping
- product quality
- electronic commerce
- search costs
- consumer behavior
- customer support
- life cycle
- real time
- shopping behavior
- business transactions
- product search
- radio frequency identification rfid
- product recommendation
- online communities
- website
- information systems