Influence of Visual Cues of E-WOM on Consumers' Purchase Intention.
Linbin ZhangWei PengNian ZhaoXiaolin LiPublished in: WHICEB (2019)
Keyphrases
- visual cues
- purchase intention
- online shopping
- electronic word of mouth
- consumer behavior
- product quality
- low level
- visual information
- online stores
- virtual communities
- positive or negative
- survey data
- online reviews
- customer satisfaction
- attitudes toward
- social networking sites
- service quality
- prior studies
- information retrieval