Early Consumer Adoption of Mobile TV from the Perspective of Flow Experience.
Yoonhyuk JungSonja Wiley-PattonPublished in: AMCIS (2007)
Keyphrases
- mobile technologies
- mobile commerce
- mobile devices
- mobile phone
- flow patterns
- mobile computing
- innovation diffusion theory
- context aware
- e government
- mobile applications
- mobile users
- internet enabled
- electronic commerce
- information technology
- viewpoint
- mobile learning
- online consumer
- purchase behavior
- behavioral intention
- organizational culture
- mobile apps
- digital tv
- technology adoption
- mobile communication
- mobile services
- m learning
- flow field
- user experience