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Mediating impact of fan-page engagement on social media connectedness and followers purchase intention.

Zoha RahmanSedigheh MoghavvemmiKumaran SuberamanaianHasmah ZanuddinMohd Hairul Nizam Bin Md Nasir
Published in: Online Inf. Rev. (2018)
Keyphrases
  • social media
  • social networks
  • social networking
  • web pages
  • website
  • online shopping
  • user generated content
  • social media sites
  • purchase intention