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The puzzle of experience vs. memory: Peak-end theory and strategic gamification design in M-commerce.
Manning Li
Zhenhui (Jack) Jiang
Guanghui Ma
Published in:
Inf. Manag. (2023)
Keyphrases
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user experience
case study
design decisions
user interface
theoretical framework
conceptual framework
design process
memory requirements
design issues
decision making
learning experience
engineering design
design theory