Information retrieval challenges in computational advertising.
Andrei Z. BroderEvgeniy GabrilovichVanja JosifovskiPublished in: SIGIR (2010)
Keyphrases
- computational advertising
- information retrieval
- open problems
- data mining and machine learning
- web mining
- sponsored search
- information retrieval systems
- search engine
- text mining
- information extraction
- test collection
- text summarization
- machine learning
- information access
- learning to rank
- retrieval effectiveness
- natural language processing
- dimension reduction
- collaborative filtering
- natural language
- feature extraction