Multi-taxonomy: Determining Perceived Brand Characteristics from Web Data.

W. Scott Spangler Larry Proctor Ying Chen

Published in: Web Intelligence (2008)

Keyphrases

web data
web mining
semi structured
web usage mining
web content
web pages
web documents
web information
web sources
incremental mining
web queries
social network analysis
deep web
web information extraction
database
link structure
query logs
text mining
data analysis
natural language
information retrieval