Statistics and Data Mining Techniques for Lifetime Value Modeling.

D. R. Mani James Drew Andrew Betz Piew Datta

Published in: KDD (1999)

Keyphrases

data mining techniques
data mining
statistical modeling
historical data
association rules
multiresolution
data mining methods
three dimensional
database systems
real world
association rule mining
web mining
statistical methods
decision trees
image processing
decision making
predictive modeling