Investigating the factors affecting university students' e-loyalty intention towards the Blackboard system.
Samar MouakketMohammad Ahmad Al-hawariPublished in: Int. J. Bus. Inf. Syst. (2012)
Keyphrases
- factors affecting
- university students
- perceived usefulness
- learning outcomes
- mobile learning
- factors influencing
- questionnaire survey
- technology acceptance model
- blackboard architecture
- key factors
- competitive advantage
- customer satisfaction
- learning experience
- knowledge based systems
- behavioral intention
- database
- continuance intention
- computer self efficacy
- learning environment
- technology acceptance
- peer assessment
- mobile phone