Data analytics and artificial intelligence in e-marketing: techniques, best practices and trends.
Andrew F. WardMage MarmolDavid Lopez-LopezPatricia CarracedoAngel A. JuanPublished in: Int. J. Data Anal. Tech. Strateg. (2023)
Keyphrases
- data analytics
- artificial intelligence
- software engineering
- big data
- data mining
- open source
- business intelligence
- cloud computing
- machine learning
- marketing strategies
- website
- case study
- real world
- knowledge representation
- data analysis
- natural language processing
- data mining techniques
- end users
- expert systems
- decision making
- information systems
- internet search
- data sets
- commodity hardware
- data warehouse
- information retrieval systems
- data processing
- keyword search
- unstructured data