Unsolicited Short Message Service marketing: A preliminary investigation into individual acceptance, perceptions of content, and privacy concerns.
Mc Donald Van der MerweWynand J. C. van StadenPublished in: ISSA (2015)
Keyphrases
- preliminary investigation
- privacy concerns
- privacy preserving
- personal information
- short message service
- private information
- data privacy
- data mining
- distributed data
- security and privacy issues
- statistically significant
- information security
- information sharing
- data analysis
- sensitive information
- metadata
- databases