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Identifying Organization Preferences of Internet Marketing Channels using Hybrid Fuzzy MCDM Theories.
Gaurav Khatwani
Praveen Ranjan Srivastava
Published in:
J. Electron. Commer. Organ. (2015)
Keyphrases
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internet marketing
vice president
search engine optimization
website
multiple criteria decision making
decision making
information systems
multi criteria decision making
online marketing
multicriteria decision making
search engine
multiple criteria
search engine marketing