Branding with social media: User gratifications, usage patterns, and brand message content strategies.
Qin GaoChenyue FengPublished in: Comput. Hum. Behav. (2016)
Keyphrases
- usage patterns
- social media
- user generated content
- user activities
- usage data
- user behavior patterns
- web mining
- web usage mining
- user interaction
- user activity
- web logs
- user interface
- user experience
- metadata
- web personalization
- social networks
- access logs
- information retrieval
- end users
- information access
- user interests
- user feedback
- web content
- user preferences
- data mining