Enterprise Social Media: the Opportunities and Challenges for Start-up Companies.
Wietske van OschYi-Chuan WangPublished in: ECIS (2017)
Keyphrases
- social media
- business applications
- consumer products
- emerging topics
- competitive advantage
- open innovation
- social networks
- market segments
- small and medium sized
- real world
- enterprise search
- lessons learned
- key issues
- open issues
- business world
- global economy
- information management
- data management
- information systems
- competitive environment
- enterprise systems
- user generated content
- social media platforms
- knowledge management
- information technology
- small to medium sized