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Leveraging Market Research Techniques in IS: A Review and Framework of Conjoint Analysis Studies in the IS Discipline.
Dana Naous
Christine Legner
Published in:
Commun. Assoc. Inf. Syst. (2021)
Keyphrases
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main contribution
theoretical framework
conceptual framework
machine learning
information systems
website
computational model
learning algorithm
decision trees
case study
multiscale
probabilistic model
empirical studies