Revenue Maximization for Finitely Repeated Ad Auctions.
Jiang RongTao QinBo AnTie-Yan LiuPublished in: AAAI (2017)
Keyphrases
- budget constraints
- sponsored search
- display advertising
- contextual advertising
- sponsored search auctions
- sealed bid auctions
- online advertising
- multi unit
- search engine
- auction mechanisms
- click through rate
- click prediction
- user experience
- resource allocation
- keyword extraction
- objective function
- web pages
- keywords
- short text
- bidding strategies
- finite number
- search advertising
- information revelation
- neural network
- user behavior
- search behavior
- mechanism design
- inductive inference
- advertising campaigns
- auction protocol
- multi attribute