An Empirical Study of User Engagement in Influencer Marketing on Weibo and WeChat.
Jun WangYu YangQi LiuZheng FangShujuan SunYabo XuPublished in: IEEE Trans. Comput. Soc. Syst. (2023)
Keyphrases
- user engagement
- user experience
- social media
- data mining
- user satisfaction
- consumer behavior
- customer relationship management
- decision making
- website
- long term
- predictive modeling
- online advertising
- online social networks
- database marketing
- short and long term
- purchase behavior
- mobile advertising
- expert systems
- direct marketing
- micro blogging
- sentiment analysis
- electronic commerce
- information retrieval
- neural network
- internet advertising
- real time