From engagement to retention: Unveiling factors driving user engagement and continued usage of mobile trading apps.
Sajani ThapaSwati PandaAshish GhimireDan J. KimPublished in: Decis. Support Syst. (2024)
Keyphrases
- user engagement
- mobile applications
- user experience
- mobile apps
- m learning
- mobile devices
- long term
- mobile phone
- user satisfaction
- mobile users
- user behavior
- mobile technologies
- factors that influence
- factors affecting
- mobile environments
- factors that affect
- mobile platforms
- mobile computing
- factors influencing
- user interface
- mobile services
- cognitive load
- electronic commerce
- mobile networks
- mobile platform
- user interaction
- context aware
- end users
- android platform
- android application