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Matching and Ranking with Hidden Topics towards Online Contextual Advertising.
Dieu-Thu Le
Cam-Tu Nguyen
Quang-Thuy Ha
Xuan Hieu Phan
Susumu Horiguchi
Published in:
Web Intelligence (2008)
Keyphrases
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contextual advertising
keywords
online advertising
short text
keyword extraction
topic detection
website
display advertising
sponsored search
text documents
search advertising
latent topics
information retrieval
topic models
search engine
web pages
text summarization
maximum entropy
text mining