Extended Reality in Business-to-Business Sales: An Exploration of Adoption Factors.
Heiko FischerSven SeidenstrickerJens PoeppelbussPublished in: IHIET (Strasbourg) (2021)
Keyphrases
- information systems
- cross selling
- decision making
- business models
- business applications
- business organizations
- business process
- electronic commerce
- business processes
- data mining
- business rules
- return on investment
- technology adoption
- real world
- website
- business transactions
- business intelligence
- supply chain management
- business environment
- customer support