Inequality aversion in cooperative advertising in supply chain: an experimental study.

Yue Li Xiaobo Zhao Jinxing Xie Wanshan Zhu

Published in: Int. J. Prod. Res. (2022)

Keyphrases

supply chain
cooperative
revenue sharing
supply chain management
bullwhip effect
lead time
decision making

inventory management
service level
operating costs
supplier selection
trading partners
stackelberg game
multi agent systems

game theory
quantity discount
cost savings
inventory control
uncertain demand
multi agent
data mining

market demand
profit sharing
capacity planning
trading agents
rfid technology
dynamic programming