Assessing Customer-Based Brand Equity of E-Commerce Platform Based on Promotion Benefits.

Ting Zhu Jingwen Liu Yanhong Chen

Published in: WHICEB (2018)

Keyphrases

electronic commerce
consumer behavior
customer relationship management
real time
customer preferences
product information
artificial intelligence
mobile commerce
marketing strategies
call center
customer base
customer loyalty
customer knowledge
stock market
business models
online stores