Empowering engagement: unveiling motivational drivers for social media adoption: a Facebook case study.
Hesham AllamJuan DempereEdward J. LazarosChris DavisonPublished in: Frontiers Comput. Sci. (2024)
Keyphrases
- social media
- case study
- social media platforms
- external factors
- social networking
- online consumer
- social networks
- user engagement
- e government
- social interaction
- learning outcomes
- online social networks
- learning experience
- intelligent tutoring systems
- information systems
- learning environment
- knowledge management
- user generated content
- social media data
- social networking sites
- software development
- information technology
- technology adoption
- key factors
- big data
- social web
- crisis management
- student engagement
- social relationships
- social media sites
- pedagogical agents
- development process
- design process
- real world