Scheduled seeding for latent viral marketing.

Alon Sela Dmitri Goldenberg Erez Shmueli Irad Ben-Gal

Published in: ASONAM (2016)

Keyphrases

viral marketing
influence maximization
social networks
online social networks
information diffusion
scheduling problem
social media
social relationships
greedy algorithm
diffusion models
social influence
search engine
keywords
objective function
social network analysis
online communities