Mobile Advertisement System Utilizing User's Contextual Information.
Josephine E. de CastroHiromitsu ShimakawaPublished in: MDM (2006)
Keyphrases
- contextual information
- context aware
- user context
- mobile devices
- mobile phone
- contextual knowledge
- personalized services
- mobile environments
- high level
- user preferences
- implicit feedback
- mobile advertising
- spatial context
- mobile users
- semantic information
- ubiquitous computing
- user interface
- mobile computing
- context awareness
- ambient intelligence
- user interaction
- contextual features
- contextual constraints
- user experience
- user behavior
- social context
- contextual factors
- user profiles