Machine Learning-Based Classification of the Traffic of Digital Marketing Campaigns.
Sara AbbonizioPaolo SernaniAldo Franco DragoniPaolo RinaldesiPublished in: MetroXRAINE (2023)
Keyphrases
- machine learning
- text classification
- feature selection
- decision trees
- supervised learning
- support vector machine
- classification accuracy
- learning algorithm
- feature space
- unsupervised learning
- active learning
- knowledge discovery
- image classification
- text mining
- feature vectors
- databases
- learning systems
- marketing campaigns