Imputing or smoothing? Modelling the missing Online Customer Journey Transitions for Purchase Prediction.
Jihao LinChristopher P. HollandNikolaos ArgyrisPublished in: ECIS (2022)
Keyphrases
- missing values
- electronic commerce
- online retailers
- online stores
- prediction accuracy
- purchase behavior
- marketing strategies
- online learning
- prediction model
- prediction error
- churn prediction
- grocery shopping
- customer loyalty
- potential customers
- internet shopping
- customer satisfaction
- prediction algorithm
- decision process
- incomplete data
- imputation methods
- e learning
- missing data
- feature space