A Predictive Model of Redemption and Liability in Loyalty Reward Programs Industry.
Aaron Luntala NsakandaMoustapha DiabyYuheng CaoPublished in: HICSS (2010)
Keyphrases
- predictive model
- predictive analytics
- historical data
- artificial neural networks
- prediction model
- neural network
- decision trees
- classification rules
- case study
- reinforcement learning
- data mining models
- competitive advantage
- macro actions
- data mining techniques
- knowledge management
- semi supervised
- fuzzy logic
- probabilistic model
- evolutionary algorithm
- expert systems