A collaborative filtering approach to ad recommendation using the query-ad click graph.
Tasos AnastasakosDustin HillardSanjay KshetramadeHema RaghavanPublished in: CIKM (2009)
Keyphrases
- collaborative filtering
- query intent
- recommender systems
- behavioral targeting
- sponsored search
- click prediction
- search engine
- contextual advertising
- query processing
- online advertising
- user queries
- personalized recommendation
- search advertising
- database
- recommendation systems
- online dating
- user preferences
- user behavior
- user clicks
- cold start problem
- data sparsity
- search result
- random walk
- recommendation algorithms
- web search
- matrix factorization
- display advertising
- data sources
- log data
- information filtering
- user interaction
- flow graph
- making recommendations
- vertical search
- web page recommendation
- user similarity
- query recommendation
- link analysis
- user interests
- retrieval systems
- structured data
- relevance feedback
- keywords
- information retrieval