Requirements for Personalized m-Commerce: What Drives Consumers' Use of Social Networks?
Laura BeckerKey PousttchiPublished in: J. Electron. Commer. Organ. (2013)
Keyphrases
- social networks
- social media
- social network analysis
- mobile commerce
- complex networks
- social connections
- user requirements
- social interaction
- user profiles
- case study
- online social networks
- link prediction
- social networking sites
- functional requirements
- electronic commerce
- context aware
- network structure
- social networking
- website
- mobile services
- information diffusion
- e learning
- viral marketing
- decision making