Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search.
Ziyu GuanHongchang WuQingyu CaoHao LiuWei ZhaoSheng LiCai XuGuang QiuJian XuBo ZhengPublished in: KDD (2021)
Keyphrases
- multi objective optimization
- sponsored search
- sponsored search auctions
- multi objective
- click prediction
- budget constraints
- evolutionary algorithm
- search engine
- online advertising
- multi objective optimization problems
- genetic algorithm
- differential evolution
- multiple objectives
- click through rate
- user experience
- multi objective genetic algorithm
- nsga ii
- pareto optimal
- bidding strategies
- multi objective evolutionary algorithms
- game theory
- resource allocation
- bi objective
- complex optimization problems
- auction mechanisms
- web search
- optimization algorithm
- search algorithm
- multiobjective optimization
- online auctions
- particle swarm optimization
- nash equilibrium
- multi objective genetic algorithms
- heuristic search