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Time-sensitive cancellation refund in advance booking: Effect of online-to-offline marketing policy.
Mahsa Noori-daryan
Ata Allah Taleizadeh
Uwe Aickelin
Published in:
Comput. Ind. Eng. (2023)
Keyphrases
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real time
revenue management
website
data mining
decision making
online learning
optimal policy
internet marketing
action selection
online advertising
neural network
information technology
long term
online environment
potential customers