Association Rules Extraction for Customer Segmentation in the SMEs Sector Using the Apriori Algorithm.
Jesús SilvaNoel VarelaLuz Adriana Borrero LópezRafael Humberto Rojas MillánPublished in: ANT/EDI40 (2019)
Keyphrases
- apriori algorithm
- customer segmentation
- association rules
- association rule mining
- data mining
- association rules mining
- mining association rules
- data mining techniques
- association rule mining algorithm
- itemsets
- data mining methods
- market basket analysis
- mining algorithm
- frequent itemsets
- frequent patterns
- information extraction
- clustering analysis
- interesting association rules
- algorithm for mining association rules
- frequent itemset mining
- knowledge discovery
- pattern discovery
- association mining
- minimum support
- customer behavior
- information retrieval
- frequent item sets
- fp growth
- interesting patterns
- transactional databases
- classification rules
- associative classification
- behavior patterns
- data streams
- data structure
- fuzzy clustering
- databases