Attractiveness of augmented reality to consumers.
Tomasz GrzegorczykRafal SliwinskiJoanna KaczmarekPublished in: Technol. Anal. Strateg. Manag. (2019)
Keyphrases
- augmented reality
- virtual objects
- virtual reality
- mixed reality
- human computer interaction
- real scenes
- molecular structures
- multi user
- markerless
- promising experimental results demonstrate
- mobile augmented reality
- three dimensional
- head mounted display
- fiducial markers
- computer vision
- real environment
- image registration
- learning games
- live video
- image processing
- computer generated imagery