The moderating role of utilitarian/hedonic user motivation on user behaviour towards web 2.0 applications.
Chen-Ya WangSeng-cho Timothy ChouHsia-Ching ChangPublished in: ECIS (2009)
Keyphrases
- web applications
- user behaviour
- user actions
- user preferences
- end users
- application development
- user profiles
- web application development
- user behavior
- web browser
- web services
- mashup
- user satisfaction
- user interaction
- information seeking
- user feedback
- user interests
- information retrieval
- user experience
- relevance feedback
- web development
- website