Responding to Negative Electronic Word of Mouth to Improve Purchase Intention.
Robert A. ZinkoAngela PatrickChristopher P. FurnerShalanda GainesMi Dya KimMatthew NegriElsy OrellanaShelby TorresCarmen VillarrealPublished in: J. Theor. Appl. Electron. Commer. Res. (2021)