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Optimal online learning in bidding for sponsored search auctions.

Donghun LeePiotr ZioloWeidong HanWarren B. Powell
Published in: SSCI (2017)
Keyphrases
  • online learning
  • sponsored search auctions
  • budget constraints
  • e learning
  • active learning
  • learning algorithm
  • search engine
  • worst case
  • resource allocation
  • test bed
  • bidding strategies