Sharing of Sponsored Advertisements on Social Media: A Uses and Gratifications Perspective.

Cherniece J. Plume Emma L. Slade

Published in: Inf. Syst. Frontiers (2018)

Keyphrases

social media
search advertising
sponsored search
web content
social networks
real world
online social
social context
viewpoint
information retrieval
databases
social interaction
information sharing
user generated content
web pages
decision making
online forums
social media data
click prediction