Business value of partner's IT intensity: value co-creation and appropriation between customers and suppliers.
Pankaj SetiaVernon J. RichardsonRodney E. SmithPublished in: Electron. Mark. (2015)
Keyphrases
- customer preferences
- product information
- supply chain
- process oriented
- competitive environment
- competitive advantage
- business intelligence
- customer satisfaction
- customer relationship management
- decision makers
- information technology
- creation process
- customer behavior
- marketing strategies
- image intensity
- empirical evidence
- supplier selection
- marketing campaigns
- customer service
- meaning making