Location-Based Mobile Marketing Innovations 2018.
Jaegeol YimSubramaniam GanesanByeong Ho KangPublished in: Mob. Inf. Syst. (2019)
Keyphrases
- mobile devices
- location aware
- mobile advertising
- telecommunications industry
- mobile applications
- context aware
- mobile payment
- location based services
- mobile phone
- mobile computing
- mobile learning
- social media
- decision making
- website
- mobile networks
- data mining
- long term
- mobile users
- smart phones
- neural network
- mobile commerce
- mobile environments
- handheld devices
- m learning
- mobile technologies
- communication technologies
- mobile services
- consumer behavior
- higher education