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Trust on E-Commerce Website in Thailand: A Case of Online Hotel Reservation.
Kanokwan Atchariyachanvanich
Hitoshi Okada
Published in:
SAINT (2011)
Keyphrases
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website design
website
online stores
virtual communities
online services
marketing strategies
online retailers
electronic commerce
web content
online communities
cross cultural
internet users
purchase intention
product reviews
real time
web pages
information retrieval