Studying the Affecting Factors on Trust in Social Commerce.

Leila Esmaeili Muhamad Mutallebi Shahla Mardani Seyyed Alireza Hashemi Golpayegani

Published in: CoRR (2015)

Keyphrases

social commerce
business models
factors affecting
trust model
factors influencing
social web
transaction cost economics
databases
individual level
structural equation modeling
data model
cloud computing
user interface
web data
factors that influence