How Does Cover Content Matter for Online Medical Crowdfunding Platform? An Emotional Appeal Perspective.
Xiaojin ShenYi WuXiaopan WangPublished in: WHICEB (2) (2023)
Keyphrases
- real time
- online learning
- content management system
- online video
- medical diagnosis
- online communities
- online resources
- content management
- medical images
- web content
- social networking sites
- web personalization
- online social
- social media sites
- online forums
- health information
- textual content
- emotional intelligence
- digital content
- multimedia content
- medical imaging
- semantic information
- viewpoint