The impact of preprocessing on data mining: An evaluation of classifier sensitivity in direct marketing.
Sven F. CroneStefan LessmannRobert StahlbockPublished in: Eur. J. Oper. Res. (2006)
Keyphrases
- direct marketing
- data mining
- preprocessing
- data mining applications
- marketing strategies
- database marketing
- data mining algorithms
- data analysis
- database technology
- data processing
- exploratory data analysis
- object oriented
- data warehouse
- association rules
- machine learning
- cluster analysis
- data mining methods
- knowledge discovery
- feature extraction
- information systems