Exploring the Effects of Innovative and Social Attributes on Consumer Behaviors in Social Commerce.

Li Zhao Yun Xu Xu Xu

Published in: PACIS (2022)

Keyphrases

social commerce
business models
social web
cloud computing
human behavior
social behavior
social networks
social media
social interaction
electronic commerce
social norms
case study
collective intelligence
life cycle
attribute values
social networking
individual level
personality traits
business processes