Strategic information diffusion through online social networks.
Jen-Ping HuangChih-Yu WangHung-Yu WeiPublished in: ISABEL (2011)
Keyphrases
- online social networks
- information diffusion
- social networks
- network structure
- social media
- online communities
- viral marketing
- diffusion models
- diffusion model
- social networking
- social network analysis
- social relations
- community detection
- social interaction
- knowledge management
- social relationships
- micro level
- network analysis
- influence maximization
- online social
- user activity
- decision making
- information flow
- diffusion process
- link prediction
- social ties
- multiscale
- social graphs
- social influence
- social media sites
- complex networks
- steady state
- malicious activities