AD-APT: blurring the boundary between mobile advertising and user satisfaction.
Andreas PamborisGeorge AntoniouConstantinos MakrisPanayiotis AndreouGeorge SamarasPublished in: MOBILESoft (2016)
Keyphrases
- user satisfaction
- mobile advertising
- information systems
- service quality
- customer satisfaction
- structural equation modeling
- image restoration
- perceived usefulness
- perceived quality
- internet advertising
- information quality
- social networks
- user perceptions
- objective measures
- quality attributes
- cross section
- user interface
- database