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How much can behavioral targeting help online advertising?

Jun YanNing LiuGang WangWen ZhangYun JiangZheng Chen
Published in: WWW (2009)
Keyphrases
  • behavioral targeting
  • online advertising
  • user behavior
  • display advertising
  • user experience
  • advertising campaigns
  • information retrieval
  • website
  • sponsored search
  • search advertising