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Social Media and SMEs: A Study of Drivers of Adoption of Innovation in Organizational Setting.
Majharul Talukder
Ali M. Quazi
Dede Djatikusumol
Published in:
J. Electron. Commer. Organ. (2018)
Keyphrases
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technological innovation
social media
key factors
information systems
information technology
knowledge management
electronic commerce
social networks
empirical studies
puts forward
organizational learning
survey data
innovation diffusion